Saturday, March 18, 2023 — “What lies beneath the surface of this anti-messiness, pro-niceness stance is a history of classist, racist and sexist social structures.”

This is the opinion reportedly expressed by an associate professor of marketing at Loyola University.

Dr. Jenna Drenten was expressing her views regarding the recent obsession with organizing kitchen and pantry spaces.

If the professor believes tidiness is racist, then she must believe only white people are tidy. (Remember leftists are convinced that white people have an exclusive franchise on racism; it's one of our privileges, I suppose.)

If she believes only white people are tidy, then she must believe non-whites are not tidy; that is, they're slobs. 

Is she implying non-whites are universally slobs while whites are more attuned to cleanliness? That seems a bit racist.

Such moonbattery is derived from the obsession of the far left to find white racism where it does not exist. What to do when nothing is found? They invent it. 

From ...

Dr. Jenna Drenten, an associate professor of marketing at Loyola University, argued Tuesday that the recent obsession with organizing kitchen and pantry spaces — a TikTok trend she dubbed “pantry porn” — is pushing societal standards that the average American cannot keep up with while tricking consumers into spending more money.

The “new minimalism” approach is just a thinly veiled excuse to entice people to buy more items — containers, labels and storage space — that give off the decluttered appearance of simple living, Drenten wrote for the Conversation.

“Storing spices in coordinated glass jars and color-coordinating dozens of sprinkles containers may seem trivial. But tidiness is tangled up with status, and messiness is loaded with assumptions about personal responsibility and respectability,” the professor stated.

“Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of ‘niceness’: nice people, with nice yards, in nice houses, make for nice neighborhoods.


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