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You've heard the phrase, "Feel comfortable in your own skin?" It seems that white people — with very few exceptions — show no interest in appearing or behaving like other races. We are comfortable in our own skin, both literally and figuratively.
That, however, is not always true with non-whites. Research concludes that non-whites seem to envy everything about whites.
Here's what I found when I dug into the internet:
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People show what they value most through the choices they make every day. Around the world, decisions about where to live, how to look, and whom to marry reveal a broad admiration for characteristics long associated with white, European-descended populations.
One-Way Migration Toward Western Societies
The United States is home to roughly 46 million foreign-born residents. The largest shares come from Mexico, India, China, the Philippines, and other nations across Latin America and Asia. Similar patterns appear across Canada, Australia, and Western Europe. These flows move overwhelmingly from underdeveloped, non-white regions into countries built by European settlers and their descendants.
Polls from Gallup and international migration studies show people are drawn by better economic opportunities, safer communities, stronger institutions, and higher-quality education—outcomes closely tied to societies with deep European cultural roots. Very few large movements run in the opposite direction.
Unfortunately, the influx of aliens often dilutes the positive aspects of white culture that non-white aliens admire.
The Billion-Dollar Pursuit of Lighter Skin
Physical preferences provide another clear signal. The global skin-lightening industry generates between $8 billion and $13 billion annually, with women of color accounting for about 80 percent of sales. High usage rates appear in Nigeria, India, parts of Africa, and across Asia.
Many consumers associate lighter skin tones with beauty, improved marriage prospects, and higher social status. Related practices, such as eyelid surgery in East Asia and widespread hair straightening, follow similar patterns of preference for Eurocentric features.
Black celebrities — think Michael Jackson — seek surgical procedures to appear more Caucasian. I know of no celebrity whose appearance was surgically altered to appear like a negro. (Maybe puffy lips count?)
For our part, white people do seem to associate tanned skin with health. In Europe and the West, a fair, porcelain complexion once signaled wealth and high social status. Not any longer.
Fashion icon Coco Chanel is widely credited with popularizing the suntan. In 1923, while on a yacht cruise along the French Riviera, she accidentally acquired a deep tan. When she disembarked in Cannes, photographs of her bronzed skin created a sensation. Thanks to her enormous influence, the tan instantly became an aspirational look—shifting from a mark of outdoor labor and poverty to a powerful symbol of wealth, leisure, and glamorous vacations [source]. But we're not trying to emulate other races by tanning ourselves.
When I ran for governor in 2004, some observers complimented my tanned face during the debates. Intentional? Nope. Just the natural outcome of mowing the lawn.
Partner Choices in Dating and Marriage
Data on relationships reinforces the trend. In the United States, the majority of interracial marriages involve a white partner. White-Hispanic and White-Asian pairings remain among the most common combinations. Online dating studies have repeatedly shown white individuals receiving high levels of interest from people across racial and ethnic groups.
What Group Attitude Surveys Reveal
American National Election Studies “feeling thermometer” surveys offer additional insight. While patterns vary, many non-white respondents tend to rate their own groups more warmly and assign cooler ratings to whites in certain breakdowns. This points to complex feelings that go beyond simple aspiration. So, there are notable exceptions.
But, in the 1930s–1940s, psychologists Kenneth and Mamie Clark tested 253 negro children aged 3–7 using identical white and black dolls. Results showed 67% preferred the white doll as “nice” and desirable to play with, while many called the black doll “bad.” When asked which doll looked like them, children often hesitated or became upset. The study was used as pivotal evidence in the 1954 Brown v. Board of Education case [source].
Racially integrated schools, however, seem to have the opposite effect. Black students are forced to compare themselves to white students who are generally more attractive and move intelligent. Blacks only excel in most sports. This is most notable in the prevalence of wigs worn by black girls.
Looking at the Full Picture
These patterns do not imply that every individual shares the same mindset. Real differences in innovation, economic output, scientific contributions, and social trust help explain why certain societies attract admiration. Push factors such as poverty and instability in countries of origin also play important roles, but those factors are ultimately traced to genetics.
Still, the behavioral evidence—migration streams, beauty markets, and partner preferences—offers a window into what millions of people actually value. Honest examination of these trends can deepen understanding of culture, demographics, and human nature.
Sometimes I get things wrong. If you notice a significant error, please bring it to my attention in the comment section.
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